Conteneo, the company that makes Weave, has a cult following. Makers of the popular book Innovation Games, a series of frameworks to solve business problems with colleagues in person, Weave wasn't growing it's user's base and existing users weren't particularly engaged.
By assesinng the current design, observing, and listening to our users, we uncovered that the trial users, newly signed up users, and even seasoned veterans didn't understand
The initial list of vendors and activities that the Food Allies were using to organize their fair with.
During a meeting with the Food Allies, I was able to organize the list into categories and flesh out the most important info that would be needed by visitors to the fair.
Once the activities were split into 4 categories, I made icons for each and listed the activites by the time they'd be happening.
Ingrid Burrington did a fantastic job at putting together a map of the food resources available in our town.
By shifting around the map key a bit I was able to make the map a little easier to read and free up the area on top of the park - which served as a great waufinding anchor.
By making the colors more earthy, it complimented the programs other side.